et effective, engaging PR that makes an impact. THIS ONE offers a variety of communications services – those that run the life of a project starting with research and strategy buildout, through launch/opening, and ongoing media communications. 


We also offer à la carte services designed to fit your goals at any stage of a brand or project timeline.

ress isn't all that THIS ONE does, but it's certainly a good representation of strategy and communications at work, as well as a helpful tool in measuring tangible results for your brand.

ince 2011, the focus of my communications career has been on brand strategy, product launches, and large scale events, managing the spirits and hospitality disciplines of high-profile clients that include Grey Goose Vodka, BACARDÍ Rum, Banks Rums, and D’usse Cognac.

Concurrent with working on marquee spirits brands, I also opened PUBLIC Chicago and MAMA Shelter in Los Angeles – the hotel chain’s first U.S. outpost – and then continued to build hospitality clientele.  In 2014 I launched Death & Co’s namesake cocktail tome, which opened the door for managing the bar’s media relations efforts, along with its sister bars, Honeycut, The Normandie Club, and Walker Inn in Los Angeles.

As a native New Yorker with L.A. chops and a keen interest in the food and beverage industry, I’m naturally drawn to the ever-innovative machine that is hospitality.

...And I can’t wait to tell your story.

Jenna G. Kaplan, Founder

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© 2017 by Jenna Gerbino Kaplan.